The History of Infinite Water
Infinite Water was founded in March 2014 by Amanda Machuk and Kalen Mazenc, who were raised on multi-generational Saskatchewan farms. With respective backgrounds in management and psychology, they wanted to start a business. Still, they insisted on a trade that was essential, health-based, and genuinely helped people – something they could be passionate about. Water treatment was the industry that ticked all the boxes.
Being raised in a small town with a boil water advisory for over ten years, Kalen knew firsthand how poor quality could negatively affect people’s lives. And it was discovered that Saskatchewan well water is known for having the hardest water and most complicated water chemistry of any area on the continent. Growing a business in the province they love while witnessing firsthand the benefits families in their community can enjoy by having ideal water quality was a dream come true.
The Saskatoon branch was the first to open, with a Weyburn office opening its doors just 14 months later. Six months after that, a branch location in Regina was formed. In 2021, Regina expanded to a new location with twice the square footage, then added a second warehouse in 2023.
With service technicians, installers, and sales reps based out of Melville, Emerald Park, Regina, Saskatoon, Hepburn, and Prince Albert, Infinite Water has built a large customer base across our expansive province by focusing on referral business from existing clients and has installed over 5,000 water systems province-wide, with over 3,200 annual service visits on various routes to every corner of Saskatchewan.
Infinite Water as a Company
Infinite Water has always focused on marketing to small towns and rural areas, including farms, where the need is great, and customers are often forgotten about by the city companies that can’t or won’t service the more remote areas of our expansive province (not affordably, anyways).
It was found that there was a significant gap in the existing water treatment market – companies are either branded, which requires them to be exclusive to a particular brand (which greatly limits treatment options and affordability), focus only on one particular type of treatment (which prevents them from providing proper custom solutions for the individual household – there is no one size fits all approach in SK), or hold low-quality products manufactured in China.
There is also a severe lack of water quality experts that possess water treatment designations through accredited institutions such as the Canadian Water Quality Association while having enough field experience to properly diagnose and treat problems in rural water, including (or arguably, especially) at the “national brand” water companies.
Contact Us Today for Better Water!
On the contrary, Infinite Water is 100% Saskatchewan-owned and independent, holding products from nearly every major manufacturer, allowing us maximum versatility. With volume (full truckload) pricing and over 10,000 SKUs, we can access any non-proprietary water treatment equipment or consumables – from water softeners to iron filters to replacement filters – for better pricing than our competitors. The best system or water technology for your neighbor may not be the best for you. And by marketing North American manufactured products with an industry-leading warranty combined with an included installation and ongoing service package, low-cost consumables, and custom-designed solutions, we believe we have created a unique product and service.
We don’t care about being the biggest, and we have no desire to scale past the borders of our own province. We are proudly local and have been financially healthy since our first month after opening our doors. Instead of focusing on rapid growth and endless profit growth, we are content with focusing our resources on providing our clients with the best care possible. We take pride in the fact that almost 50% of our new business comes from referrals and that we have maintained most of our prices since inception – as inflation has risen, our efficiency and volume pricing has improved to offset those costs. And we love to hear clients’ reactions upon hearing that we don’t charge mileage for annual service visits province-wide – whether our clients live in Lloydminster, Maple Creek, Oxbow, or Hudson Bay.
We are big enough to have an established reputation with a strong customer base and field experience but small enough for our owners and managers to remember you by name when you stop into our office or visit us at a tradeshow. And supporting Infinite Water keeps your investment in our local economy. We hope you’ll introduce yourself, and we’ll try to help you in any way we can. We’re less interested in selling you a new water system today and more focused on helping you in any way we can; in the process, creating a relationship with you and your family that keeps you coming back to us as your go-to water treatment company for life.
Kalen Mazenc, MA, CWT
Kalen Mazenc is part of a fourth-generation farm family from Radville, SK. He received his B.A. Hons in Psychology from the University of Regina and Master’s in Transpersonal Psychology from Saybrook Research Centre in San Francisco. He has received recognition for being the top sales representative in Canada within the water treatment industry (2014) and has numerous certifications including a CWQA certification in water treatment design (CWT). He is actively working towards his Master’s designation in water treatment design (MWS) which will make him one of two individuals in Canada with this title. In his free time, he enjoys spending time with his three dogs and playing the keyboard for his 10-piece band, Soul Deep.
Kalen Mazenc, MA, CWT
Amanda was born and raised in Regina, SK. With Kalen, she helped found Infinite Water Solutions in early 2014. Amanda has a background in social work and management and handles much of the administration, marketing, business development, record-keeping, and promotional channels of the company. Known for being crafty, she likes to spend her free time in her workshop woodworking and 3D printing for various projects.
Brenden Bruneau, CI
Brenden was born and raised in Saskatchewan and currently resides on an acreage near Hepburn, SK, with his wife, Amy, and his children, Sierra and Ferris. He has a double bachelor’s degree in finance and Production Management. Respected within the water industry Canada-wide, he has been with Infinite Water since early 2016 and possesses a CWQA accreditation for installation (CI). He heads the service department at the Saskatoon branch. In his free time, he enjoys restoring old vehicles and attending car shows where he’s recognized for his Mystery Machine replica.
Roger has been with Infinite since 2016 as an installer and service technician. Born and raised in Prince Albert, he’s an active and well-known member of the community and takes care of the heavy customer base in that area. A carpenter by trade, he’s known for meticulous attention to detail and quality workmanship. He lives in PA with his son, Tristen and dog, Holly.
Rural Sales Specialist
Scott has been with Infinite Water since 2016, in the capacity of rural sales representative. With an oil field and farming background, he meshes well with rural Saskatchewan clients and specializes in problem rural water treatment. Born and raised in Yorkton, he has lived in Saskatoon since 2008 with his spouse, Shannon, two kids, and spoiled boxer dogs. He loves fishing, hunting, and taking part in other outdoor activities in his free time.
Lola & Suki
Stephen Day, CI
Business Development Manager
Steve Day manages the Regina branch and is in charge of the training and development of sales and customer service staff province-wide, bringing 15 years of business management and sales experience to the team. A CWQA-certified installer, he also has a diploma in social media and online marketing and quarterbacks that role at Infinite. He lives in Regina with his wife and three sons, as well as his Siberian Husky, Blue. In his free time, he likes to play sports like hockey and football, and he loves spending time with his family.
Saskatoon Office Manager
Tamara Schaan started with Infinite Water in 2021 and quickly moved her way up to an Office Manager position out of Saskatoon. It’s her friendly voice you’ll hear when you call the main office line, and she is active in many aspects of the business including scheduling/routing, customer follow-ups, annual service booking, administration, and much more. She enjoys kickboxing and lives in Saskatoon with her husband, Andre, and their dog, Bella.
Tyler Witow is a 15-year+ Red Seal Plumber and CWQA-certified water treatment installer (CI) and has been with Infinite Water since early 2018. Known for being the office practical joker and having a strong work ethic, he lives in Emerald Park with his wife and two young children. He enjoys spending time with his family.
Kevin Toupin started in water treatment back in 2014 and has been with Infinite Water since early 2016 as a service technician and installer. He’s known for being proficient in many trades such as construction, auto mechanics and pipefitting, and is a handyman in every sense of the word. He loves working with his hands inside and outside of work and lives in Melville with his wife and two young sons.
Anita Lynn has been with Infinite Water since 2016 and has worked in the sales department ever since. A scaffolder by trade, she is a familiar face at the tradeshow booths. She believes strongly in the product, especially the Hague line, and loves helping people get cleaner water. She lives in Regina, and she enjoys exercise and volunteering when she’s not working.
Melany Mazenc has been Infinite Water’s full-time bookkeeper since late 2015, and assists with various aspects of HR, accounts receivable, and accounting. A schoolteacher by trade who still subs, she lives in Radville on a farm with her husband and enjoys spending time with her grandkids.
Service Tech & Saskatoon Warehouse Manager
Andre Fournier is originally from Prince Albert, SK, but he now lives in Saskatoon with his wife, Tamara, and their dog, Bella. An apprentice plumber, he is also bilingual (French). In his free time, he likes to exercise and play video games.
Regina Warehouse Manager
Alex is a Senior Installer with 8+ years experience installing water treatment systems. A true industry professional, he lives in Regina with his wife and 9 year old son. He enjoys outdoor activities and spending time with family in his free time.